De-Mystifying Online Marketing: Build It, Scale It, Optimize It - 2018 Seminar Series

Online marketing is a big challenge for small business. Where do you start, how do you find the time, what’s the benefit? In this seminar we will present a 3-step road map for businesses of all sizes to engage with current clients, find and nurture new prospects, and reach a targeted audience through online marketing.

Step 1: Foundation ~ What you must do first to have long-term impact online; whether you’re locally focused or have national aspirations.

Step 2: Scale Up & Engage ~ You can run a small business on an all-inclusive app for $29 a month, have a professional website for $12 a month, and send emails and newsletters for free. You don’t need a ton of money to be an effective online marketer.

Step 3: Optimize, Nurture, Expand ~ Once online marketing becomes integrated into your business, there’s no limit to the audience you can reach.

Case studies will be presented.

This seminar topic scored highly on our annual client survey, and we are pleased to present it for the first time in 2018.

WHO WILL BENEFIT?

Owners or staff tasked with online marketing for their small business. Those looking to get a solid foundation in place, expand their market, or engage with their clients. The seminar is appropriate for businesses of all sizes, from start-ups to mature companies, small service or retail business, or consultants who work with these clients.

If you want to get a jump on your digital marketing program and get more out of this seminar, you may ask to join the private Facebook group JeffCo Digital Marketing, which is moderated by the presenter.

PRESENTER:

Mark Rose, President, Finsquared ~ Mark has 20+ years experience in public relations, including the role of senior vice president at Edelman Worldwide, the world’s largest public relations firm. He assists entrepreneurs and companies with content marketing, social media, and public relations strategies and tactics.

Want to know more? mark@finsquared.com | @markrose | LinkedIn | see the Finsquared blog

Finsquared is a digital marketing and public relations consultancy.

FAQs:

- How many people from my business may attend?

You may reserve up to two seats when you register. Seating is limited to 30 participants for these free seminars, so we respectfully request that you register a maximum of two people associated with your business, such as yourself and your spouse, or yourself and a key employee. Employees are welcome to attend without the business owner.

- Will I get a reminder email about this event?

Yes, at the email you used when registering. You will receive a confirmation email immediately, and a reminder email in the days before the event. Please share with the additional person you registered, if applicable. We recommend you add the event to your calendar.

- Can I edit my information after registering?

Yes, if you create a free Eventbrite account, you may log on and edit your order information on the Tickets page anytime up until the day of the event. You may update the information on your order (like name, email address, or answers to the organizer's questions), or you may cancel the order to free up your seat. You can create an account after the fact by following the TIP below.

- Is it necessary to create an Eventbrite account?

No, but creating an account at the end of the registration process will make it faster to register for other seminars offered by The Business Guides, and for other events promoted through Eventbrite. TIP: Not sure if you have an account with Eventbrite? Enter your email and you'll either see a "Password" field to log in or a link to "Sign up for free." Then you will have access to your saved orders under that email address.

- What if I can't attend after registering?

If your plans change, and you cannot attend, please let us know as soon as possible so we may offer your seat to someone on the waiting list. You may cancel your order by logging into Eventbrite (see above). Or you may contact The Business Guides directly (see next answer).

- How can I contact the organizer with any questions?

Marketing & Seminar Coordinator Shelly Randall can be reached at shelly@thebusinessguides.com or by phoning (360) 385-6961, ext. 7.